Growing reputation by word of mouth

Last month I shared on bringing life to two-dimension photographs and with the large influx of people into the caravan park in the past couple of months, I’ve realised that if I try and share my experiences with people at check-in, they’d never get to set up camp and there’d be a queue all the way down the hill.

The Queen’s Birthday long weekend resulted in every one of our powered sites and cabins being occupied. Each of them would have invested at least $200 in our town. In November we have three caravan groups coming to town and I’ve not heard from many of you on initiatives to make their stay even better.

It is great to see the new Retro Respection opening their new ‘bricks and mortar’ store on Steere Street and that they have come on board with the new guest information and loyalty card program. They are offering a discount to the tourists who stay in the park for four nights or more. Retro have joined with three others who have added their discounts to the card and we thank them all: Collie Railway Station Group, Wagon 537 and DeAnna’s Hair Design. More have indicated an interest and we look forward to adding your offers to the card.

This is one of the initiatives we’ve introduced to encourage people to stay longer and see more of Collie and its surrounds, nature parks and trails and to use Collie as a base to explore other towns and cities. These are visitors acting as our ambassadors to other potential guests. Getting to know you, your town and the attractions is another initiative we’ve taken on board to encourage tourism.

There are still heaps of events in town bring large groups of people. The Adventure Race, speedway, the national quad bike event this weekend, to name a just a few. What can you do to encourage people to stay and make a weekend of it? If nothing is open, they’ll just make this a day trip. This is just the preparation for the constant stream of visitors that will come to Collie for our trails, wildflowers, sporting events, racing, festivals, etc.

Now it is your turn. With all of this activity and people visiting Collie, what are you doing, or what can you do, to take advantage of the art of tourism. Why not put on your thinking cap and contact me with your ideas of how we can work together for tourism. I can only tell people about things I know. Ideas? How many of you have been down to Bunnings and bought a hotdog sold by a sporting or social group?