The Industry Road Safety Alliance - South-West has further established its commitment to assist drivers all over the region.
Last week, the alliance launched its new campaign - Distracted Driving: Break the Habit.
The group has adapted several cognitive brain tests to prevent people from using their phones while driving.
Based around neuroscience-related experiments, the tests were designed to appeal to a wide variety of drivers.
Industry Road Safety Alliance - South-West project manager Sarah Stanley said the campaign would help people to concentrate on driving and tune out distractions.
"The odds of becoming involved in a traffic-related incident are four times higher when using a phone behind the wheel," she said.
"Distracted driving is really dangerous. Most people acknowledge that, and yet more than half of us still continue to do it.
"The tests were used in Queensland to try and get people to slow down. They're all simple experiments that anyone can do.
"One of them, for example, is based around 'screen broadcasting' - You pretend whatever is on your phone is being broadcast onto the back windscreen, so that everyone can see what you're doing.
"The tests really help people to concentrate on driving."
The Industry Road Safety Alliance - South-West brings together industry, government, and community representatives to address issues in the area bounded by Greater Bunbury, Boddington, Pinjarra, and Collie.
Mrs Stanley said the group strived to educate road users and to improve problem areas in the region.
They also work alongside other Industry Road Safety Alliances to raise awareness and to reduce the number of incidents across the state.
The South-West group's next campaign will examine the dangers of speeding.
According to the Road Safety Commission, 47 fatalities have occurred on regional WA roads so far this year.
Visit industryroadsafety.com.au for more details about the group and its operations.
