Shire, business, and community representatives all threw in their two cents during last week's Energise Collie forum.
Held at the Goods Shed on July 4, the event saw people come together to discuss the town's short and long-term futures.
City of Mandurah Mayor Rhys Williams and Town Team Movement chief executive officer Dean Cracknell gave talks and provided sound advice.
The crowd also took part in a Town Team Movement exercise designed to generate ideas.
Thursday's event was part of the shire's campaign to diversify Collie's economy and revitalise the CBD.
With the community's assistance, the shire is looking to find new uses for empty spaces, set up artistic installations, and organise more events.
Shire president Sarah Stanley said Energise Collie benefited shire staff and the community.
"When you put a lot of creative people in a room, you end up with something quite special," she said.
"The attendees were really enthusiastic and they all came up with some great ideas.
"We're keen for this to not be a shire-led project. We want it to be led by the community.
"There are some upcoming events that we're now really looking forward to."
Last week also saw the Collie Chamber of Commerce and Industry celebrate new beginnings.
Along with launching the 2019/2020 Collie Business and Telephone Directory, the chamber also unveiled the 'Collie Hub'.
The chamber, Collie Visitor Centre, and Collie River Valley Marketing Group inc. spent two years working together on the project.
The platform includes information on upcoming events, community services, local attractions, businesses, and jobs in Collie.
Community members can access the platform and provide submissions. The details will then be shared across the groups' three websites.
"The reaction to the Collie Hub and Love Collie websites has been extremely positive," Collie Chamber of Commerce and Industry chief executive Bec Woods said.
"The Hub is a one-stop shop for Collie information and it will be as great as we want it to be.
"We believe the Hub will be a great benefit to the community, helping organisations get their communications out there and make it easier for people to get that information by only having to go to one place.
"Lets everyone use it and market it, to close the gap on communication in our town."
The chamber thanked Synergy, the South West Development Commission, and Premier Coal for their ongoing support.
