Collie proved to be the highlight of the South-West as Premier Mark McGowan hosted a tour and radio show in the region with Nova 93.7's Nathan, Nat and Shaun.
The radio trio joined the Premier in "a day in the life of" type tour, travelling through Rockingham, Pinjarra Bakery, Bunbury, Gnomesville and ending in an overnight stay in Collie.
Visiting iconic landmarks in Collie of Black Diamond Lake and Harris River Estate, Mr McGowan showed the trio the tourism and economic potential the inland town had to offer.
Mr McGowan said it was important to him to highlight Collie as a region to the wider West Australian radio audience.
"It was a fantastic tour promoting Collie and the South-West, I think the trip will generate lots of interest in the town," he said.
"Nathan, Nat and Shaun have a huge Perth audience, so it was great to be able to promote Collie to thousands of people who may not have visited previously.
"I know they were struck by the beauty of Collie, particularly Black Diamond Lake and Honeymoon Pool."
Mr McGowan encouraged West Australian to visit what he considered one of the most beautiful regions in the state and holiday at home.
"Collie is an important regional hub in our South West, and my Government is working hard to ensure that it has a bright future - especially local legend Mick Murray.
"Promoting local tourism is a significant aspect of our plan for the region."
The response to the visit was positively received by the community with a number of locals taking to social media expressing their delight at the town's attention.
Jim Davidson wrote on Facebook praising Mr McGowan and local member Mick Murray for making change in the region.
"Collie has been over looked for too long now, " he wrote.
"Now thanks to the McGowan state government and local member Mick Murray that's all changing, great for Collie."
Collie has received over $135 million in job creating initiatives in and around Collie in an effort to bring new industries, projects and jobs aimed at diversifying the economy.